RESEARCH ARTICLES
A SWOT analysis of rabbit farming in Kerala
D. Bhagathsingh, P. T. Suraj, Joseph Mathew, A. Prasad and T. S. Rajeev
doi: https://doi.org/10.51966/jvas.
Journal of Veterinary and Animal Sciences.2021.52 (4):367-370.
Author Details
D. Bhagathsingh: M.V.Sc. scholar, Department of Livestock Production Management, College of Veterinary & Animal Sciences, Mannuthy, Thrissur, Kerala – 680651 Kerala Veterinary and Animal Sciences University, India.
P. T. Suraj: Associate Professor, Department of Livestock Production Management, Livestock Research Station, Thiruvazamkunnu, Kerala Veterinary and Animal Sciences University, India.
Joseph Mathew: Professor and Head, Department of Livestock Production Management, College of Veterinary & Animal Sciences, Mannuthy, Thrissur, Kerala – 680651 Kerala Veterinary and Animal Sciences University, India.
A. Prasad: Assistant Professor, Department of Livestock Production Management, College of Veterinary & Animal Sciences, Mannuthy, Thrissur, Kerala – 680651 Kerala Veterinary and Animal Sciences University, India.
T. S. Rajeev: Associate Professor, Department of Veterinary and Animal Husbandry Extension, College of Veterinary & Animal Sciences, Mannuthy, Thrissur, Kerala – 680651 Kerala Veterinary and Animal Sciences University, India.
Article History
Received: 26.02.2021 Accepted: 03.05.2021 Published: 15.12.2021
Corresponding author: D. Bhagathsingh
e-mail: vetdrbhagath@gmail.com
Citation: : Bhagathsingh, D., Suraj, P. T., Joseph Mathew, Prasad, A.and Rajeev, T. S. 2021. A SWOT analysis of rabbit farming in Kerala. J. Vet. Anim. Sci. 52(4): 367-370. DOI: https://doi.org/10.51966/jvas.
Abstract
A survey was undertaken for SWOT (Strength, Weakness, Opportunity and Threats) analysis of rabbit production system in Thrissur and Malappuram districts of Kerala. Sixty rabbit units were selected randomly from the rabbit farmers of the two districts. The rabbit units were classified as small (1-10 doe unit) and medium (>10 doe unit). Thirty farms from each category were selected for SWOT analysis to assess internal and external factors affecting the viability and sustainability of rabbit farms in Kerala. The SWOT factors had Kendall’s ‘W’ value ranging from 0.005 to 0.017 and 0.006 to 0.069 respectively for the small and medium rabbit farms. Based upon outcomes, most important strengths and opportunities could be combined to formulate a functional strategy that can vitalize the rabbit production systems.
Keywords: Rabbit farming, SWOT analysis, Kerala.
